So I ordered some shorts from JCPenney online and went to pick them up in store today (free ship to store!) and found a new collection of home goods that I'm absolutely in love with! Jonathan Adler's store inside JCP, "Happy Chic" is absolutely amazing. They have high quality "looking" products with fairly reasonable prices. Some of the items, I felt were over priced like the owl pitcher that I fell in love with for $50 dollars. An owl pitcher is not worth $50. However, the cream and sugar jars were much more reasonably priced.
Aren't they just too adorable? There is an entire owl collection for the kitchen. (Swoon!)
However, I was really surprised by JCP's new image. This fresh new collection of bed, bath, and kitchen is more upscale and trendy than JCP has ever offered in the past while trying to stick to their target market of people on a budget. This targets a much younger 20-30's crowd than the previous JCP collections who targeted my mom, more than me in the home goods department. I was quite impressed. Here is a sampling of some of the "Happy Chic" line. I really want to redo my bedroom and bathroom now that I've seen the retro yet modern patterns. I'm hooked and loving the navy and green combo!
Shoe string lesson: Buying on the cheap, doesn't need to look cheap! Shop around to find designs that still look expensive even when they're really not!